people-1 rating-1
Adopted by over 10,000 curl lovers
Unleash your hair potential with our natural routines
Hair care and accessories designed to reveal the natural beauty of your hair. For stronger, healthier hair, naturally.
trust-icon-1Free Delivery
background-1
Vegan and not tested on animals
Vegan and not tested on animals
Made in France
Made in France
Dermatologically tested
Dermatologically tested
A customized hair routine for hair between two textures: “neither straight nor curly”
A customized hair routine for hair between two textures: “neither straight nor curly”
98% Natural Ingredients
98% Natural Ingredients
Vegan and not tested on animals
Vegan and not tested on animals
Made in France
Made in France
Dermatologically tested
Dermatologically tested
A customized hair routine for hair between two textures: “neither straight nor curly”
A customized hair routine for hair between two textures: “neither straight nor curly”
98% Natural Ingredients
98% Natural Ingredients
Vegan and not tested on animals
Vegan and not tested on animals
Made in France
Made in France
Dermatologically tested
Dermatologically tested
A customized hair routine for hair between two textures: “neither straight nor curly”
A customized hair routine for hair between two textures: “neither straight nor curly”
98% Natural Ingredients
98% Natural Ingredients
From voluminous hair to defined curls
Unleash your hair potential
Real women, real results… designed for hair between two textures.
Before
After
compare-image-1
compare-image-2
compare-image-3
compare-image-4
Our Sacred Growth Gift Set: Divine Lengths
Unique, elegant and durable accessories, designed to reveal your dream hair, at every stage of your routine.
Complete Solution

Step 1: Massage Brush

Cleansed & Revitalized

Step 2: Cotton Towel

Spin & Protect

Step 3: The Detangling Brush

Detangle & Enhance
Cleansed & Revitalized
The Natural Bamboo Massage Brush
Inspired by ancestral rituals, bamboo is naturally energizing and antibacterial; the brush activates microcirculation, detoxifies the scalp and restores strength and vitality to your hair.
Spin & Protect
Natural Cotton Towel
Made from 100% natural cotton, the AIA Curls Towel gently absorbs water, protects the hair fiber and preserves the natural shape of curls.
Detangle & Enhance
The Detangling Brush
Combining gentleness and precision, the Detangling & Defining Brush detangles without breakage, distributes your treatments evenly and reveals the natural definition of your curls.
people video shopping rating video shopping
4.9/5 based on over 1,200 reviews
Incorporate them into your routine!
Ultimate Gift Set "Sacred Growth Divine Lengths"

Ultimate Gift Set "Sacred Growth Divine Lengths"

€88,60 €49,90
Ultimate Gift Set "Sacred Growth Divine Lengths"

Ultimate Gift Set "Sacred Growth Divine Lengths"

€88,60 €49,90
Ultimate Gift Set "Sacred Growth Divine Lengths"

Ultimate Gift Set "Sacred Growth Divine Lengths"

€88,60 €49,90
Ultimate Gift Set "Sacred Growth Divine Lengths"

Ultimate Gift Set "Sacred Growth Divine Lengths"

€88,60 €49,90
Complete your routine
The accessories your hair deserves
Hair Massager
Hair Massager
BESTSELLER

Hair Massager

€25,90

100% natural bamboo
Regulates sebum production
Detoxifies the scalp and reduces inflammation
Hair Towel
Hair Towel

Hair Towel

€23,90

100% natural cotton
Ultra soft and absorbent
Reduces friction and frizz
Hair Brush
Hair Brush

Hair Brush

€23,90

Glide smoothly
Reduces breakage
Strengthens the definition of loops
Silk Scrunchie Trio
Silk Scrunchie Trio

Silk Scrunchie Trio

€14,90

100% natural silk
Anti-friction, durable and ultra-gentle on the hair fiber
Keeps your hairstyles in place without breaking
Kit
Kit

Kit

€14,90

Perfect for travel
High-quality natural materials
Inspired by nature, validated by results.
The numbers speak for themselves.
98%
observed more defined and flexible curls in 1 application.
10,000+
Women trust AIA Curls products
3 Steps
to go from frizzy hair to defined, silky curls
10,000+ hairs transformed by the AIA Curls routine
Satisfaction Guaranteed
EXCELLENT
Rating icon
Rating icon
Adopted by over 1,000 hair types
10,000+ hairs transformed by the AIA Curls routine
Testimonials - 1

A delicious scent!

What can I say about this routine??? The scent is divine, a delicious, gourmand fragrance that I've been missing in all these natural products. I'll admit I was a little skeptical about the mousse because I have bad memories of it from the past, but yours is incredibly light and yet it defines beautiful curls, and the promise of ringlets is just amazing! 😍 😍 😍 😍 I'm going to continue my routine with your products because so far my hair seems to really appreciate them. Bravo, you've succeeded! 😘 😘 😘 😘
Testimonials - 2

Lightness for My Hair

Hello!! I just finished my routine with the cream and the gel. How can I even begin to tell you how much I loved these products? They're so lightweight for my fine hair. And that comforting scent! In short, bravo, bravo, bravo! I have my new routine, and it's AIACurls. You can be proud! 🥰 🥰 🥰 🥰 🥰
Testimonials - 3

I bought the Styling Trio and I don't regret it.

Hello! I don't usually write reviews, whether positive or negative, but wow... these are amazing products! I bought the styling trio and I don't regret it at all. The light texture, the scent... my fine hair loved it. I think I've tried about twenty products since I decided to embrace my curls again, and none of them have impressed me like yours. It must have been a long process to create your own products, and you can be proud of the result. I'll recommend your brand to all my curly-haired friends! Now, when will you be releasing a shampoo and conditioner? 😁 Keep up the great work!
Irene
Happy Customer Review
Testimonials - 4

I'm blown away!

Okay, so I don't often write product reviews, but wow 🤩 I'm blown away! I started my real transition back to natural hair 2-3 weeks ago to try and get my waves/curls back. I had a pretty good routine, but I really wanted to try your products (because I've been following you for a while and they've been so tempting) and I'm so not disappointed! First of all, I'm a huge fan of the scent, it's incredible, it's totally my thing haha. Secondly, the results are really amazing 🤩 I love it! No stiff feeling or anything after scrunching with oil, my hair is so soft! The sensory experience is just perfect; the products aren't heavy or sticky, they're super pleasant to apply! Thank you for these products, they're fantastic ❤️
Testimonials - 5

It's a Winning Trio

Hello, I ordered your products! And thank you, you've restored the shine to my curls. The products are perfect for my fine hair, and the scent is divine. It's a winning trio! Here's my new routine 😍
Testimonials - 6

The products provide shine and definition that lasts!

It's already been a month since I started using the AIACurls routine and I'm finally taking the time to give my feedback! Apparently, we're all in agreement: the products provide shine, definition (for a long time), and the scent is incredible 🤤 I love the results on my hair; it even creates ringlets 😍 😍 Congratulations on creating these three amazing products; it's truly a success 󰗲 ☺️ I'd also like to wish AIACurls continued success 🙏 💖
Testimonials - 7

One word will suffice, Perfect 🥰

Hey everyone, I wanted to give you a quick review of the mousse I've been using for a few days now. I wanted to try it a few times before writing a review, so one word will suffice: perfect! 🥰 I love it. I've learned how to use the right amount; you don't need much for amazing results. 👍 The scent is addictive, I adore it! 🥰 Here's a little review from Switzerland! 😉 Thank you for this gem. I hope it will be available for delivery in Switzerland again soon! 😉 😘 😘
Testimonials - 8

The AIA range, I couldn't live without it!

Order received! I'm so happy, I've never had these curls before! The AIACurls range is now part of my routine, I couldn't live without it!! ☺️
Testimonials - 9

I am 1000% delighted!

Hello, I placed an order for your products and used them for the first time today. Let me tell you, your products are absolutely amazing! I've never had such beautiful curls—shiny, soft, and with great hold! I'm 1000% thrilled! Thank you for thinking of us with fine, low-porosity hair. I truly wish you all the best for the future! ❤️❤️❤️😊
Stories & Guides for your loops
Tips, routines and testimonials to help you love and enhance your natural texture.
3 anti-frizz tips for humid weather:
3 anti-frizz tips for humid weather:
3 natural tips that cost next to nothing to include...
Read more
What if we made the wrong gestures to see?
What if we made the wrong gestures to see?
It's not luck, but adopting the right routine, the right...
Read more
Do you know your hair texture?
Do you know your hair texture?
I remember when I went to the conventional hairdresser with...
Read more
Dry your hair quickly with a diffuser in 4 steps:
Dry your hair quickly with a diffuser in 4 steps:
🔸4 Steps to Diffuse and Dry Your Curly Hair: 1)...
Read more
3 Ways to Refresh Your Curls
3 Ways to Refresh Your Curls
3 ways to refresh your curls on dry hair ⬇️...
Read more
The right actions
The right actions
❌ the first movement, quick and sloppy, will surely slightly...
Read more
Master Your Product Application
Master Your Product Application
Put an emoji 🩸if you saw my boo-boo that started...
Read more
Quick & Easy Curly Hair Routine
Quick & Easy Curly Hair Routine
Quick and effective curly routine in a few steps 👌...
Read more
Perfect Your Styling Routine
Perfect Your Styling Routine
Here is the tutorial for applying the @aiacurls styling trio...
Read more
faq background faq stamp
FAQ

faq-1 What is the mission of AIA Curls?

Our mission is to celebrate natural beauty and encourage you to enhance and enhance your naturally wavy, curly, and frizzy hair over the long term with effective, high-quality products. At AIACurls, we promote acceptance, self-love, femininity, and self-confidence.

faq-2 Who founded AIACurls?

AIACurls is a young brand created by Laial Darwich, an influential content creator who has been sharing curly hair care tips for years. Her videos have garnered nearly 2.9 million likes on TikTok, making her a leading figure in the curly hair movement.

faq-3 What hair types are AIACurls products designed for?

Our products are specially formulated for wavy and curly hair with low to medium porosity. Our healthy, high-performance, and lightweight formulas respect every curl type and celebrate the diversity of hair textures.

faq-4 What are AIACurls' commitments?

Our commitments are multiple: carefully selected natural ingredients for their effectiveness, respect for the integrity of the hair with formulas that preserve its health, total transparency in our communication, and the celebration of curly hair and diversity.

faq-5 Which countries do you deliver to?

We currently deliver to France, Germany, Switzerland, Austria, Belgium, Spain, Italy, Luxembourg, Malta, Martinique, Reunion, and French Guiana. We plan to expand our delivery service to other countries soon.

Do you have any other questions?
Subscribe to our newsletter
Don't miss any of our exclusive offers or new product launches.